Green business offers a great opportunity to enhance global economic growth. Green growth leans on economically viable business models, which support the development of products and services with environmental benefits and reduce resource use and waste. Compared to traditional business models, these business models have a lower environmental impact. To these end, Green growth and eco-innovations have been given high priority on the agenda of governments and institutes such as OECD, UN and EC. In Finland, the Ministry of Employment and the Economy has recently started a strategic programme for environmental business.