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Spinverse

Four tips if you have to pitch an idea to investors

When making a pitch, you usually have only a couple of minutes to get a potential investor interested in your innovation. Facing you, there are people who do not share your interest in technical details and do not have your level of knowledge in the field. "In order for an innovation to reach the market, the existing technical information needs to be refined into communication that the market and potential financiers can understand and put to work," says Ulrika Wahlström, from IMCG and Innovation Project Manager in the EU project InspireWater says.

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