Insights

From a nobody to somebody. In an EU project, experts in market benefit and business models can feel that they are working in the shadow of technical developments, but, when the penny drops, the popularity increases. Ulrika Wahlström at IMCG is Innovation Project Manager and leads work packages that are often called something like "exploitation, innovation management, dissemination and business models" in many EU projects. This means that she leads the work to move the innovative technologies that are tested in the project closer to the market. Read her chronicle, where she compares herself with the Fluorine Lady.   

In autumn 2019, Gothenburg will receive a floating recycling centre. The barge with containers will moor up at five quays between the Älvsborgsbron and Götaälvbron bridges. The aim is to make the city more car-free and unburden other recycling centres in the city. 

For those of us who work with EU projects, it feels quite natural, after a while, to talk in terms of milestones, work packages and deliverables. For those who really will benefit from the results of the projects – the market – this is all Greek."I am a work package leader in the projects IRIS and United-Grid. In addition, I am responsible for certain specific tasks, milestones and deliverables," Ulrika Wahlström, Innovation Project Manager at IMCG says and laughs, well aware that this is gibberish for ordinary people.   

Entrepreneurship is perceived as an important tool for quickly reaching the UN's targets for sustainable development (SDG). In a feasibility study, IMCG will investigate how we can get more motivated intrapreneurs and entrepreneurs, who want to build and develop long-term businesses that address the sustainability targets – so-called "Impact Entrepreneurs".   

CHRONICLE: I drive French. When it comes to cars, that is. A Renault. The model is called Grand Scenic and in a Blocket advert that attracted much attention, it is claimed that it means Serious Stroke, but I don't agree. For me, it means the great love affair. Like a pair of old tennis shoes. Or a pair of really worn-out jeans. A relationship that others can look down their noses at, but for oneself is deep, intimate and... yes, beautiful.

Text: Johan Emanuel, Project Manager, IMCG   

 "It is not unusual for tools and toolboxes to be used in a company's change process. In which case, it is particularly important for everybody involved to understand what is intended with these tools and where they can be found," Ulrika Wahlström, Innovation Project Manager, IMCG, says. 

When making a pitch, you usually have only a couple of minutes to get a potential investor interested in your innovation. Facing you, there are people who do not share your interest in technical details and do not have your level of knowledge in the field. "In order for an innovation to reach the market, the existing technical information needs to be refined into communication that the market and potential financiers can understand and put to work," says Ulrika Wahlström, from IMCG and Innovation Project Manager in the EU project InspireWater says.