IMCG

Annual review of business model and update of business plan

September 27, 2021

At this time of the year, IMCG is helping many clients with change management and business development. Based on business environment analysis, we review the business model together with the client and prepare a strategy for next year. Based on the strategy, the business plan is then updated with identified change proposals.   

Analysis of the business model is an important process for all activities. It is also an interesting activity that can be, quite often, both motivating and frustrating. The challenge lies in driving the activities forward, at the same time managing both internal and external changes, which means that some plans turn out better than expected – while others do not go as well.
The business environment analysis is performed by IMCG based on a model that divides the trend monitoring into three levels – external, arena, and internal:

  • Internal refers to the development in the client's organisation.
  • Arena refers to the development in the customer's market and with customers, competitors and stakeholders.
  • External is the overriding level with macro trends in social, technological, economic, ecological, and political areas.

The business model analysis is based on competitive intelligence and results in a picture of the strategic goals for the business model in a year. This could be updates of customer segments, price models, communication channels, digital offers, strategic collaborations, new internal talents, or new suppliers.

The business plan process is about juggling the options. To – without disrupting customer assignments in progress – introduce change activities and resources that develop the business towards its strategic goals.

Continuously developing your business model is a necessity. The ability to change and adjust to new conditions is a challenge for all businesses, but also a process that makes some winners and others losers.

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